Changing The Narrative

Our Spring/Summer 2022 collection is an expression of joy, celebration and wonder. Intense color and feminine shapes with exuberant movement take precedence. This presentation is a roaring reminder to live out loud with an emphasis on provocative, chromatic colors on all spectrums and powerful gradient designs.

MAY 30, 2022

Empire State Building

Sample Invite List

Vanessa Friedman (New York Times) - Roopal Patel (Fashion Director at SAKS) - Amanda Murray (Fashion Figure) - Brandice Daniel (Founder/CEO of Harlem Fashion Row) - June Ambrose (Celebrity Stylist) - Claire Sulmers (CEO of Fashion Bomb Daily) - Jasmin Kirk (Buyer at Moda Operandi) - Naomi Elizee (Vogue) - Rajni Jacques (Snapchat) - Dess Dior (Artist)

THE CONCEPT: FOUR NARRATIVES

Experience the Hanifa digital show via authentic narratives, unique vantage points, and perspectives. The direct experience of those that make Anifa’s creativity come to life.

This presentation will be a combination of both live and digital elements.

The Budget  

SET DESIGN

A nod to the 3D Pink Label Congo Collection - the S/S 2022 Set Design is uniquely centered on each piece in the collection. Without distraction, models will be drenched in light from the abyss of darkness garnering attention only on them and their Hanifa attire.

Permits
$ 3,750.00
Fabro
$ 105,000.00
Lighting
$ 59,000.00
Security
$ 5,500.00
Power/ Distro
$ 7,400.00
CD
$ 8,500.00
Clean / Sanit / Bathrooms
$ 2,500.00
Decor Misc
$ 10,000.00
Staffing
$ 15,000.00
Show (ADD light / AV / Talent)
$ 75,000.00
PROD
$ 50,000.00
Contingency
$ 17,132.00
Fees
$ 41,218.00
Manufacturing
$ 80,000.00
Talent
$ 20,000.00
 
 
GRAND TOTAL
$ 500,000.00

$500,000

Rough Order of Magnitude (ROM)

Sponsorship Types

1. Oculus technology for In-Person guests (Est. 40 Guests)

2. Monetary sponsorship towards set design & show production

3. Model Casting & Product sponsorship

Customized marketing packages will be presented to Meta based on the sponsorship types selected.